In case any Xbox 360 owners were still holding out hope of that official external Blu-ray player to replace their HD-DVD drive, it now looks like it'll never be happening. Microsoft's Director of Xbox and Entertainment, Stephen McGill, has told the Xbox 360 Acheivement site after having the question posed to him, that 'Blu-ray is going to be passed by as a format.'
He continued to say that 'people have moved through from DVDs to digital downloads and digital streaming, so we offer full HD 1080p Blu-ray quality streaming instantly, no download, no delay. So, who needs Blu-ray?'
Sound familar? Of course it does, as it's the exact same line used by Apple when they explain why they won't be bringing Blu-ray to their Apple Macs. Does this make it correct? It depends on how you consume your media, as if you're a collector, then a physical copy always trumps a digital copy, but if you prefer to rent - as that's what the download services are all about - then cheap HD downloads make sense.
We think there is a sufficient market for both to live alongside each other. What a shame that thoughts of piracy control and the profits to be (potentially) found in digital downloads cloud these two manufacturers' minds.
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